99.9% of Seth Godin’s blogs are great. He has a way with words and unparalleled wisdom when it comes to business.
I read his daily blog, well….daily, and try to absorb everything he has to teach. It seems as though even when he writes about the obvious, you always find that Aha! point, and that’s refreshing.
Today’s blog by Seth is a great example of why I love reading what he has to say. I like it so much that I wanted to share it with our readers. (You can find the original here)
You don’t have to pander
Merely giving the people what they want is a shortcut to banality, mediocrity and invisibility.
The agency that gives its clients exactly what they think they want never deserves to win Agency of the Year, and worse, is rarely seen as the leader in the field, the trusted advisor that is smart enough to know what the client ought to want instead. They certainly can’t charge more or hire better team members. (more…)
On the back of the recently hyped story where a memo was released to all Yahoo (US) employees that working remotely would no longer be allowed, MYOB has released a study on how Australian SME’s view the practice of employees working from home.
Latest MYOB research reveals teleworking uptake, key technologies used & business benefits
New research by Australia’s largest accounting software provider, MYOB, reveals almost three in five small and medium businesses now have employees who telework to some extent. (more…)
Twitter has undeniable power and it’s not going anywhere any time soon!
Business owners are using Twitter to market their businesses and increase sales because Twitter’s reach is extensive, and word can travel fast.
Here are 10 of the most important reasons and benefits of utilising Twitter for your business:
1. Learn about your industry/ get latest news 2. Keep an eye on your competitors 3. Build relationships with industry thought leaders 4. Helps with business and sales development 5. It’s an “extra” customer service channel 6. Posting customer centric tweets will position you as a thought leader in your industry 7. Increase traffic to your site by announcing new content, offers and products on Twitter 8. Find out what PEOPLE think about YOUR business 9. Increase brand loyalty by utilising Twitter and other social media platforms 10. Ask Questions, Get Opinions, Get Feedback (more…)
The question of whether or not to segregate assets comes up on a regular basis. The vast majority of times the question is being asked about a smsf that has pensioner and non pensioner members. And usually it is because the questioner is trying to avoid the cost of an actuarial certificate each year.
By segregating assets, the fund is in effect being operated as two distinct subfunds.
This means two separate bank accounts and could even mean two separate holdings of shares in the one company.
Many of the attempts to segregate between pensioners and non pensioners in order to save the cost of an actuarial certificate end up costing the fund more in fees. Not all accounting practices use superannuation accounting software, our audit team sees many funds which have had their accounts prepared using a general ledger package. For these funds, additional work has to be done outside of the accounting package, usually via a spreadsheet, in order to record income, changes in market values and asset values. (more…)
If you are planning to incorporate a company or have been doing a bit of research around the topic, you have probably encountered the term “Registered Agent”. Not knowing what a registered agent really is or does makes it difficult to decide if you actually need one.
When thinking of incorporating a company, or while doing research about rules and laws, new business owners seldom think about who they will appoint to keep their business in good standing.
In very simple terms, a registered agent or registered agent service is when a person or business (this could be: yourself, an accountant, a lawyer or a corporate service provider) takes on the responsibility of receiving all legal and tax documents and correspondence on behalf of the company. (more…)
Steve Jobs was famous for his disdain of his customers’ desires.Henry Ford distrusted his customers’ ability to express what they really wanted. Yet, they went on to create products that changed the very nature of their markets. So what gives? What allowed them to create massive market impact while effectively ignoring the express desires of their customers?
Of course, it’s not that simple. Both men had a window into the psyche of their customers. The good news is, you can peer through that same window. (more…)
If you have not heard yet, we have aligned ourselves with Partners Group, a leading financial planning and investments practice for all of our SMSF related needs.
Martin Murden, the Director of Technical Consulting and SMSF Audits for Partners Superannuation Services, has recently shared with us very valuable information pertaining to insurance and SMSFs. We would like to pass this valuable information further for your benefit.
A Partners Group 2012 audit survey showed that approximately one in three non-pension paying SMSFs held insurance in respect of the fund’s members. This represents a small increase over the previous year. (more…)
New changes to ‘Cancel and Consent to Transfer’ process for business names
In what is a major improvement, ASIC has amended the cancel and transfer process so that when a business transfers ownership to a new holder, the change has effect on the business names register as soon as the registration application is processed. On a practical level, this enables a smoother transition of a business during a sale and assists new business owners in their interactions with financial institutions. (more…)